Psychitecture is one of those coinages enabled by the word architecture. The word psychotecture springs immediately to mind, and there’s a blog called Architorture, which is brilliant, except that it is by a coed, Celina, at Cal Poly San Luis Obispo who is bored to death by her experience at its school of architecture. Don’t go there. (I mean the blog, which is kaput, not the school; to avoid the latter goes without saying.) Members of TradArch will be toying with psychitecture for the next several decades.
Architect magazine, mouthpiece of the AIA, ran a piece in 2011 called “How Common Is Your Type?” about the psychological traits of architects. The introductory text ran: “When a leadership consultant reviewed the Myers-Briggs tests of 100 architects, he discovered there really is an ‘architect type’—and it’s not always an easy one.”
But that’s not psychitecture. Psychitecture is the name of a firm that combines the practice of psychology and architecture. It was founded by Rachel Melvald last year in (do I need to reveal this secret?) Los Angeles. Here is her description of the services provided by Psychotec– oops! I mean Psychitecture:
Psychitecture … approaches art and design consultancy through the lens of psychology. Based in Los Angeles, the firm uses psychotherapy techniques to uncover clients’ most desirous aesthetics in order to create spaces that are natural extensions of their lifestyle. Rachel’s years of experience guides clients beyond body and mind well-being into sound investments.
I would like to sic Freud and Jung on Big Pants, the CCTV headquarters in Beijing by Rem “Kookhaus” Koolhaas, which looks for all the world like it is stomping on the citizens of China. Maybe Rachel Melvald can install Rem on her couch – but I’ve got it bass ackwards. Rachel puts you on her couch and determines whether Rem might fashion you a house that strums with your own deepest psychic rhythms. Sounds like fun, and maybe there’s something to it. I wonder what her fee structure is, and what vibes can be elicited to give rise to the desire for a Belgian Tudor mix, or whatever it is I live in.
Hats off to Gary Brewer for throwing this grenade into the TradArch foxhole.