Bad Mad Men

Mad-Men-Season-5-Post-700x525

See them (the bad mad men) lurking in the background? Please don’t remove the foreground (the bad mad, often angry, women)! So here’s Dan Bishop, production designer for Mad Men, describing (I think in Dwell magazine, as my source seems to have implied) some of the thinking behind the show’s famously ’60s set style:

“We stayed with a fairly warm palette, because I think Matt [Weiner, show creator] kind of just appreciated that.  It’s just the whole show, in a funny way, we don’t want it to be – a lot of modern architecture is pretty cold, and we’ve never been, I don’t think anybody actually, is a particular fan of that.”

I’ve never seen Mad Men but have developed a sort of a “thing” about it because of its relentless promotion of modern architecture. Many observers seem to detect a nostalgia for ’60s style in the show. But maybe the architecture and interior design is really supposed to “reflect” what its producers consider the relatively sinister aspects of the behavior of men and women in a corporate culture that eventually went from bad to worse.

Percy was not pleased with the renovation. ... Filed under Case Study 3219: Cluck Cluck Fuck (Photo: John Clark; Dwell)

Percy was not pleased with the renovation. … Filed under Case Study 3219: Cluck Cluck Fuck (Photo: John Clark; Dwell)

Perhaps Bishop felt free to open up because he’d seen the regular feature in Dwell* consisting of photographs of hip young men and women caught in the act of contemplation in their modernist houses and apartments. The author of the feature pens the hipsters thoughts, generally depressing, often taking off directly on the sterility of their home environment.

[In searching for this feature online I came across a 2010 column on Mad Men by my former colleague at the Journal, Froma Harrop, mainly on aspects of the show’s culture other than its architecture.]

* The feature is not, in fact, from Dwell but about Dwell and the culture it flacks. It is from a website called unhappyhipsters.com. This I discovered in another column by Froma, called “Hipsters Without Walls.” She describes the website as using photos from Dwell to make fun of hipsters. Here is a recent selection from unhappyhipsters.com. One of them is above.

Here’s a rueful piece by L.A. Times architecture critic Christopher Hawthorne from 2010 about the Unhappy Hipsters phenomenon (which in my opinion has not slackened even in 2013).

A shoutout to Michael Mehaffy for shooting that quote to the TradArch list!

About David Brussat

This blog was begun in 2009 as a feature of the Providence Journal, where I was on the editorial board and wrote a weekly column of architecture criticism for three decades. Architecture Here and There fights the style wars for classical architecture and against modern architecture, no holds barred. My freelance writing and editing on that topic and others addresses issues of design and culture locally and globally. I am a member of the board of the New England chapter of the Institute of Classical Architecture & Art, which bestowed an Arthur Ross Award on me in 2002. I work from Providence, R.I., where I live with my wife Victoria, my son Billy and our cat Gato. If you would like to employ my writing and editing to improve your work, please email me at my consultancy, dbrussat@gmail.com, or call 401.351.0457. Testimonial: "Your work is so wonderful - you now enter my mind and write what I would have written." - Nikos Salingaros, mathematician at the University of Texas, architectural theorist and author of many books.
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4 Responses to Bad Mad Men

  1. Lisa says:

    This is awesome!

    Like

  2. Does your website have a contact page?
    I’m having a tough time locating it but, I’d like to shoot you an email.

    I’ve got some creative ideas for your blog you might
    be interested in hearing. Either way, great website and I look forward to
    seeing it grow over time.

    Like

    • Adv – Mine is a new blog. Don’t know what a contact page is. There are opportunities (well hidden, I’ll admit) to reply to posts beneath my “about me” paragraph beyond the end of the post. I don’t know yet the difference between a blog and a website. My guess is that a blog is a website before it gets things like contact pages added, yes? Anyway, thanks very much for your kind thoughts.
      David

      Like

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