Hyperadvertising in Russia

"Versailles," by Jean-Francois Rauzier. (http://www.waterhousedodd.com)

“Versailles,” by Jean-Francois Rauzier. (http://www.waterhousedodd.com)

Roy Lewis has sent two marvelous illustrations, below, that remind me of my post on the “Hyperphotography of Jean-François Rauzier,” in particular his “Versailles,” above, which I used to illustrate a number of posts a year or so ago. When I first saw a smaller version of “Versailles” I thought it was a field of wheat. Feel free, indeed feel empowered by the link offered for free on this blog, to visit the website of Jean-François Rauzier.

The use of multiple imagery replicating a single masterpiece of architecture, variously manipulated, creates a scene that performs a happy jujitsu move upon the mind’s eye. You are not at first sure what it is or whether it is real. The artist/photographer has staged a coup, two of them below, one of which adumbrates a famous Stalinist building, Moscow State University. The other is a play upon the Bolshoi Ballet.

The illustrations below, plus a third that may be seen at the following link, are being widely used as ads for the Schusev State Museum of Architecture, in Moscow. The ad campaign is by the global advertising firm of Saachi & Saachi. The artist, it seems, remains anonymous. Maybe it is J.-F. Rauzier!


About David Brussat

This blog was begun in 2009 as a feature of the Providence Journal, where I was on the editorial board and wrote a weekly column of architecture criticism for three decades. Architecture Here and There fights the style wars for classical architecture and against modern architecture, no holds barred. History Press asked me to write and in August 2017 published my first book, "Lost Providence." I am now writing my second book. My freelance writing on architecture and other topics addresses issues of design and culture locally and globally. I am a member of the board of the New England chapter of the Institute of Classical Architecture & Art, which bestowed an Arthur Ross Award on me in 2002. I work from Providence, R.I., where I live with my wife Victoria, my son Billy and our cat Gato. If you would like to employ my writing and editing to improve your work, please email me at my consultancy, dbrussat@gmail.com, or call 401.351.0457. Testimonial: "Your work is so wonderful - you now enter my mind and write what I would have written." - Nikos Salingaros, mathematician at the University of Texas, architectural theorist and author of many books.
This entry was posted in Architecture, Art and design, Blast from past, Other countries, Photography and tagged , , , , . Bookmark the permalink.

6 Responses to Hyperadvertising in Russia

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    to seal them off. No, as a general rule people have some other definition in the word.


  2. Laurie says:

    Vous êtes , selon toute probabilité demande sérieux à propos de l’achat achats bong.

    Même si Vous êtes bien plu utilisant votre dernière pièce, tous les chaque individu utiliser une compagnon ., ou peut-être un ,


  3. felipelazo says:

    Reblogged this on The non-standard user.


  4. Mary Michelle Scott says:

    I love these images, I have always liked architecture, but these conceptual images are fantastic 🙂


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