Hyperadvertising in Russia

"Versailles," by Jean-Francois Rauzier. (http://www.waterhousedodd.com)

“Versailles,” by Jean-Francois Rauzier. (http://www.waterhousedodd.com)

Roy Lewis has sent two marvelous illustrations, below, that remind me of my post on the “Hyperphotography of Jean-François Rauzier,” in particular his “Versailles,” above, which I used to illustrate a number of posts a year or so ago. When I first saw a smaller version of “Versailles” I thought it was a field of wheat. Feel free, indeed feel empowered by the link offered for free on this blog, to visit the website of Jean-François Rauzier.

The use of multiple imagery replicating a single masterpiece of architecture, variously manipulated, creates a scene that performs a happy jujitsu move upon the mind’s eye. You are not at first sure what it is or whether it is real. The artist/photographer has staged a coup, two of them below, one of which adumbrates a famous Stalinist building, Moscow State University. The other is a play upon the Bolshoi Ballet.

The illustrations below, plus a third that may be seen at the following link, are being widely used as ads for the Schusev State Museum of Architecture, in Moscow. The ad campaign is by the global advertising firm of Saachi & Saachi. The artist, it seems, remains anonymous. Maybe it is J.-F. Rauzier!

Schusev-State-Museum-of-Architecture-Advertising-Campaign-121-600x90052215_Theater

About David Brussat

For a living, I edit the writing of some of the nation's leading architects, urbanists and design theorists. This blog was begun in 2009 as a feature of the Providence Journal, where I was on the editorial board and wrote a weekly column of architecture criticism for three decades. Architecture Here and There fights the style wars for classical architecture and against modern architecture, no holds barred. My freelance writing and editing on that topic and others addresses issues of design and culture locally and globally. I am a fellow of the Royal Society of the Arts, and a member of the board of the New England chapter of the Institute of Classical Architecture & Art, which bestowed an Arthur Ross Award on me in 2002. I work from Providence, R.I., where I live with my wife Victoria, my son Billy and our cat Gato. If you would like to invest your prose with even more style and clarity, please email me at my consultancy, dbrussat@gmail.com, or call 401.351.0457. Testimonial: "Your work is so wonderful - you now enter my mind and write what I would have written." - Nikos Salingaros, mathematician at the University of Texas, architectural theorist and author of many books.
This entry was posted in Architecture, Art and design, Blast from past, Other countries, Photography and tagged , , , , . Bookmark the permalink.

6 Responses to Hyperadvertising in Russia

  1. Then strain and set in a spray bottle and spray it inside place that you find White Ants.
    Check for cracks and openings around doors and windows and when found, apply caulking or weather stripping
    to seal them off. No, as a general rule people have some other definition in the word.

    Like

  2. Laurie says:

    Vous êtes , selon toute probabilité demande sérieux à propos de l’achat achats bong.

    Même si Vous êtes bien plu utilisant votre dernière pièce, tous les chaque individu utiliser une compagnon ., ou peut-être un ,
    unités.

    Like

  3. felipelazo says:

    Reblogged this on The non-standard user.

    Like

  4. I love these images, I have always liked architecture, but these conceptual images are fantastic 🙂

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s